Magazine insert

Object name

Published by

Date made

11 June 1887

Place made


An advertisement for products from the Royal School of Art Needlework in the 11 June 1887 issue of The Queen magazine.

Content description

An advertisement from the Royal School of Art Needlework (later the Royal School of Needlework). It comes in the form of a page from the supplement of The Queen , 11th of June 1887, showing a page of illustrations of ten embroidered objects. At the top of the page is the heading 'Supplement to "The Queen," June 11th 1887' and at the bottom are the words 'A. GOATER, PRINTER, NOTTINGHAM'. At the viewer's top left corner is a banner that reads, 'SUGGESTIONS FOR DECORATIVE APPLICATIONS OF EMBROIDERY' and a similar motif in the top right that says, 'DESIGNS BY THE ROYAL SCHOOL OF ART NEEDLEWORK'.

In between the two banners is a design of a Tudor rose-shaped picture frame labelled '1.-FRAME FOR HER MAJESTY'S PHOTOGRAPH'. This has a red background and is decorated with shamrocks and thistles. The area for the picture is circular and surrounded by a red and gold garter with lettering 'God Save the Queen' and there is a red and yellow crown at the top. The rest of the page is taken up with illustrations of nine objects laid out in a grid shape. Many of the objects illustrated are associated with Queen Victoria, as 1887 was Queen Victoria's Golden Jubilee, celebrated on 20-21 June 1887.

Reading from top to bottom and left to right, the designs begin with '2.-ORNAMENTAL WALL POCKET', a green and yellow hanging in a stylised flower shape. Next is '3.-FRAME FOR ENGAGEMENT CARDS', which is a rectangular double frame with sections for 'ENGAGEMENTS' and 'MEMORANDUM', with a red background. There is a motif of a branching rose tree in the middle of the two apertures, and thistles and shamrocks along the bottom. This is accompanied by the year, 'AD 1887'. To the right of this is '4.-DIPLOMA OF THE PRIMROSE LEAGUE,' a shield shape with a space for a certificate. The background is green and there is a design of nine primroses. There is a sash across the blank area that says 'PEACE WITH HONOUR'. At the top is a green and gold crown, with a motto 'IMPERIUM ET LIBERTAS'. In the next row is '5.-MEMORIAL BOOK COVER', a book cover design with a red background, with red and gold motifs of roses, thistles, and shamrocks. In the middle is a shield design with the lettering 'VRI ANNO DOMINI MDCCCLXXXVII' with a red and gold crown on top. Next is '6.-NEWSPAPER OR MUSIC RACK', which is a design for a rack with an embroidered panel. The background is green and there is a design of four primroses and four buds and leaves positioned on the left side); '7.-MEMORIAL BOOK COVER', a book cover with a red background with "VRI A.D. MDCCCLXXXVII' in gold letters, with also small letters 'ARV' and 'L' at the top. Featured is a design with three Tudor roses, thistles, and shamrocks around the letters. In the bottom left corner is '8.-DIPLOMA OF THE PRIMROSE LEAGUE', an envelope shape with a pointed top. There is a large blank space for the diploma. The background is green and there is a gold crown at the top above a 'P' and and 'L' combined in one motif. At the bottom is a motto on ribbon that says 'IMPERIUM ET LIBERTAS'. There are bunches of three primroses in the bottom left and right corners and a spray of primroses around the top and sides). Next is '9.-STOOL AND COVER', a stool with an embroidered seat pad. The background is green and the design is made up of red flower heads and green buds. Lastly is '10.-COVER FOR BRADSHAW', a book cover with 'Bradshaw' in gold letters. The background is green and there is one large motif of a clump of purple flowers and green leaves.

The Primrose League for which two of the designs were conceived was a conservative political organisation founded in 1883 by Lord Randolph Churchill. It garnered particular support from society ladies and was intended to help restore political conservatism to the glory days of Benjamin Disraeli and garner broader support for conservative ideals.

The Queen was founded in 1864 and the Royal School of Art Needlework placed regular paid advertisements in the supplement to the magazine. These pages were in colour, which was not common at the time, and featured a wide range of what the RSAN could offer. At one end were large-scale items such as screens comprising of three to five panels and at the other were smaller items like those illustrated here.



Catalogue number

© Royal School of Needlework